Here at The Chic Machine, I love collaborating with other young, black talent (like this awesome collab with Munachi from A Glamorous Revelation!) in my posts. This week, I’m bringing you an interview and mini lookbook from the founder of BOY/GIRL Clothing, Ross Turner! At 18 years old, he’s started his own fashion line and it’s taking my town by storm, plus a couple other states in the region. Keep reading for the inside scoop on the brand’s origins, Ross’s creative process, and a really sweet discount!
So how did you come up with the visual concept of BOY/GIRL Clothing?
I launched the brand on Super Bowl Sunday, but the idea came on a car ride home from Louisianna. It was late and I was listening to one of my favorite groups’, the Internet, song “Girl”, and I started thinking “What would go with Girl?” and of course Boy came naturally. I didn’t want anything too complex so I just added it to the front. I was really inspired by one of my gender fluid friends, and a lot of my other friends who dress in a very unisex style. That’s the reason I swapped the colors because I don’t believe clothing should be gendered. I’ve done a few brands before, but this time I really wanted to do something for myself that resonated with me.
How would you describe your own personal style?
Definitely preppy! Lots of polo shirts tucked in with short shorts. Shoe-wise I like TOMS, Vans, and Sperrys, and low-rise shoes in general.
Socks or no socks?
Ankle socks! I’m also a big fan of oversized silhouettes, big tee sh, rts and sweaters, stuff like that.
What are some obstacles you’ve faced as a young, black entrepreneur in an industry that’s predominantly female and Caucasian?
Basically, acceptance by my own folks. If people don’t get the message, they’ll close their minds and shun it. When I first dropped the line, I didn’t get any sales the whole first week. I told myself if I didn’t get any sales by the end of the month, I was closing it up, but then 2 weeks later, I sold out, so staying the course is good. Another obstacle with selling is my audience. I was selling within the schools in the county, but when school ended I lost a lot of my market, so I had to start working outside of school. I have a great team though, my team is beautiful and we get a lot of stuff done and we’re all fruitful. I couldn’t do it all myself, I’d have a nervous breakdown.
Do you have any advice for other young entrepreneurs?
Push. I know it’s hard, and I still fight with this. Forget what the others say and what others think and just push. Don’t procrastinate. Get up and do what you gotta do. Sacrifice, I sacrificed school for the brand but I was able to do both in the end. Once, I was supposed to be in 4th period, but I skipped class to sell merch. I came back with $100. Still finished with a 3.0.
I hope you all enjoyed Ross’s story as much as I did. You can buy your own BOY/GIRL merch at boygirl.bigcartel.com AND you can get 20% off your order with the code DYMOND! Let me know in the comments which item is your favorite! Have a great week!
Shop this Look
Earrings: Forever 21 (ON SALE FOR $2!)
Skirt: Forever 21 (ON SALE FOR $5!)